Boutique Care Homes Tops Social Media Power List 2024

We are thrilled to announce that Boutique Care Homes has achieved the top spot in the Social Media Power List 2024 of the Top 20 Small Care Home Groups! This recognition is a testament to our commitment to excellence and the dedication of our entire team.

With 9,327 followers across various platforms, Boutique Care Homes emerged as a clear standout, surpassing our competitors by approximately 5,000 followers. This achievement underscores the strength and engagement of our online community, reflecting the trust and support we have garnered.

Special congratulations are in order for The Burlington care home, which led the individual homes leader board with 1,100 followers on Facebook. We are equally proud to see Chartwell House and Brampton Manor also prominently featured among the Top 20 rankings.

Carl Roberts, our Associate Sales and Marketing Director, encapsulates our approach: “Our storytelling approach on social media, from sharing residents’ perspectives to highlighting our community initiatives, has been key to building a vibrant and engaging online presence. This digital engagement fosters a sense of community while ensuring transparency and accessibility.”

At Boutique Care Homes, we believe in the power of storytelling. Through social media, we not only showcase our commitment to exceptional care but also celebrate the moments of warmth and community spirit within our homes. This recognition motivates us to continue innovating and connecting with our community through these powerful platforms.

The Social Media Power List 2024 by Bridgehead Communications was put together in collaboration with carehome.co.uk’s Top 20 Small Care Home Groups 2024 rankings, and delve into the evolving landscape of social media within the adult social care sector.

The report contains insightful statistics on follower counts, platform preferences, and the diverse ways in which care groups utilise social media—from connecting residents with loved ones to promoting community initiatives and offering transparency in care practices. This analysis not only celebrates the achievements of top-performing care homes but also underscores the importance of digital communication in fostering community and trust.

Boutique Care Homes extends our heartfelt thanks to all our followers for their continued support. Your engagement and feedback drive us to maintain our standards of excellence and redefine expectations in the care home industry.

Stay connected with us on our social media channels as we continue to share our journey and uphold our commitment to care, comfort, and community.